The affordable virtual receptionist for small business

What is a virtual receptionist?

A virtual receptionist answers your business calls so you don't have to or when you can't. Upfirst's virtual receptionist service naturally handles calls around the clock.

It greets callers, answers their questions, books appointments to your calendar, captures lead information, and sends you a summary after every call. You customize the greetings, call handling rules, and responses to match how your business works.

Whether you're a small cake shop or a busy law firm, Upfirst provides a professional, affordable way to make sure no important call is ever missed.

Benefits

Why choose Upfirst's virtual receptionist service?

Discover how our virtual reception service makes it easier to answer every call.

Make a strong first impression

Voicemail costs you customers. Half of callers won't leave a message, and most will try the next business on the list. With Upfirst, every caller gets a warm, professional greeting tailored to your brand. They get help right away, and you capture the opportunity.

    Caller requesting a demo of project management software with a virtual receptionist service scheduling a convenient time for the demo.

    Answer calls after hours, weekends, and holidays

    Your virtual receptionist never clocks out. Callers reach a real conversation at 2 AM or on a Sunday, not a phone tree or voicemail box. Upfirst handles scheduling, FAQs, lead capture, and urgent requests. You get a summary and follow up on your terms.

      mergency plumber responding to a pipe burst and flooding, showcasing the quick response of a virtual receptionist service.

      More coverage for less money

      Hiring an in-house receptionist costs thousands per month for 9-to-5 coverage. Upfirst gives you 24/7 call answering, appointment scheduling, and lead qualification at a fraction of the cost. See our pricing to compare.

        Client seeking assistance with preparing a will and estate documents, arranged by a virtual answering service.

        Fully customizable to your business needs

        You control the greeting, the questions your receptionist asks, and how calls get handled. Need it to take messages? Transfer calls to the right person? Book appointments? Set it up the way you want and change it anytime.

          Homeowner booking an appointment for faulty wiring repair with a virtual answering service handling the request seamlessly.

          Get your time back

          One customer said Upfirst took 50% of the phone calls off their plate. When your receptionist handles the routine calls, answering FAQs and booking appointments, you stay focused on the work in front of you.

            Customer reserving a table for four at a restaurant, efficiently managed by a virtual receptionist service.

            Scales with your business

            Start with 30 calls a month. Scale to 600 or more when business picks up. Upfirst handles high call volume and grows with you without changing your workflows.

              Property owner inquiring about commission rates to list their property, assisted by a virtual receptionist for real estate services.
              key features

              Top features of our 24/7 virtual receptionist for small business

              Our virtual assistant isn’t just a friendly voice; it seamlessly connects the dots for your callers, no matter the call volume or urgency of their request. Upfirst handles it all.

              Quick, easy setup

              How to set up our virtual receptionist service in less than 30 minutes

              Getting our system set up is designed to be quick and easy, ensuring you're up and running in no time.

              1

              Sign up

              Create your Upfirst account in minutes. It's free to try for 14 days with no credit card required, so you can fully test it out risk-free. Add basic details about your business, choose your AI's voice, customize how it greets your callers, pick its phone number, and your ready to go.

              2

              Customize

              Next, you'll add commonly asked questions about your business. Input information about your services, products, and common customer inquiries. What types of callers and inquiries do you mostly receive? Tell your AI in the Knowledge base and give it instructions on how to handle these types of calls.

              3

              Test

              After you've input your business information and protocols, start making a few test calls to see how your agent handles calls. Keep refining until you are satisfied with the set up.

              4

              Go live

              Once you're happy with the setup, it's time to go live! Simply forward calls from your existing business line or use your new number directly. You can choose to forward all calls no matter what, just the ones you miss, or only after-hours calls to your new AI phone answering service. The 24/7 virtual receptionist makes sure you never miss an opportunity, even outside business hours.

              Set up in under 10 minutes

              How to set up your real estate answering service

              In just minutes, you can have a realtor virtual receptionist ready to answer every call, qualify leads, and support your real estate business 24/7.

              1. Add your information

              We’ll pull key details from your real estate website. You can add info about current listings, service areas, showing availability, rental rates, and anything your callers need to know.

              Upfirst AI receptionist setup screen showing how a real estate agent can add info about showing availability and buyer/seller services.
              2. Set the rules

              Tell your receptionist how to handle buyer leads, seller inquiries, tenant screening questions, or maintenance requests—everything is customizable to fit your real estate business.

              Call transfer rule setup for a real estate agent, showing how to forward tour requests or property inquiries to a mobile number.
              3. Forward your calls

              You don’t need a new number. Just forward your existing real estate phone line to Upfirst and we’ll handle every call, even after hours.

              AI receptionist greeting an incoming call for Lemon Tree Real Estate, demonstrating 24/7 answering service for realtors.
              4. Never miss a call again

              Whether it’s a new buyer, seller, or tenant calling, your AI answering service answers 24/7. You’ll get a detailed call summary by text and email so you can follow up fast.

              Call summary and transcript of a real estate lead asking about a 3-bedroom home, showing how Upfirst captures buyer inquiries for real estate agents.
              Integrations

              Connect to the apps your business already uses with Zapier

              Whether you need to pass a lead to Zoho or schedule an appointment in Calendly, you can use Zapier to pass caller info from Upfirst to any app.

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              Who we serve

              What industries benefit from a virtual answering service?

              Our virtual receptionists have the power to make an impact for a full spectrum of industries. From legal teams to plumbing experts, Upfirst can be the answer for all types of businesses.

              FAQs about our virtual answering service

              Have a question about our virtual receptionist service that isn't answered here? Get in touch with our team.

              How will I be notified about incoming calls?

              Open FAQ

              You will receive call summaries through email or SMS right after each interaction. Notifications include caller details, conversation notes, and any actions your virtual receptionist completed.

              Can Upfirst help with scheduling appointments?

              Open FAQ

              Yes, the virtual receptionist can schedule appointments for you. It connects directly to Google Calendar, Outlook, Acuity Scheduling, and Clio calendars. You can also text callers a link to your booking page, or collect their information so you can confirm the appointment later.

              How much does a virtual receptionist service cost?

              Open FAQ

              Our virtual receptionist pricing is simple and flexible, with no setup fees and no long term contracts. You can start with a 14 day free trial to test the service. Plans begin at $24.95 per month for 30 calls, $59.95 per month for 90 calls, $159.95 per month for 300 calls, and $299 per month for 600 calls. This gives small businesses and growing teams an affordable way to manage customer calls without hiring in-house support.

              Can the virtual receptionist transfer calls to me or someone on my team?

              Open FAQ

              Upfirst can perform live call transfers to your preferred number or team members when you want a call to be handled directly. You can set these transfer rules in your settings.

              Is the virtual receptionist customizable to my business needs?

              Open FAQ

              You can customize call flows, business info, scripts, questions, routing rules, availability windows, appointment preferences, and CRM connections with Zapier. This makes the virtual receptionist feel like part of your team.

              Is it possible to scale the service as my business grows?

              Open FAQ

              Yes, you can move to a larger call plan at any time. Upfirst is designed to handle high call volumes and can grow with your business without changing your workflows.

              Does Upfirst support English, Spanish, and other languages?

              Open FAQ

              Upfirst speaks over 30 languages and can switch languages automatically if the caller starts in another language. You can also receive call transcripts translated into your preferred language.

              Is Upfirst able to follow specific instructions?

              Open FAQ

              Yes, you can give Upfirst detailed directions on how to handle callers. It can greet customers using your preferred script, ask required questions, gather details, route calls to different team members, and follow business specific processes.

              Do you charge for spam calls or robocalls?

              Open FAQ

              No, we don't charge you for spam calls, robocalls, quick hangups, or any calls that last less than 15 seconds. Our virtual receptionist service automatically filters out these interruptions so you only pay for legitimate customer conversations that matter to your business.

              Can I use your virtual receptionist only during certain hours?

              Open FAQ

              Yes, you can set up your answering service to handle calls only after hours, during lunch breaks, or whenever your team is unavailable. Many businesses use Upfirst as an overflow receptionist to catch calls when their in-house staff is busy or during peak call times. Many users also use us as an after-hours virtual receptionist only. You have complete control over when the virtual receptionist answers and when calls go directly to your team.

              Is it possible to change the voice of my AI receptionist?

              Open FAQ

              Absolutely. You can choose from multiple voice options to find the one that best represents your brand. Whether you prefer a friendly and warm tone or something more professional and direct, our virtual receptionist service lets you customize the voice to match how you want your business to sound to callers. You can pick the right voice from our library of realistic human voices.

              Try our virtual receptionist answering service for free

              Stop letting opportunities go to voicemail — get a virtual answering service that 
picks up the phone for you and answers every call. Get started for free today!

              Try for free