Takes messages and qualifies leads
Your AI receptionist runs your legal intake questions, then sends you the details by email or text.
An AI virtual receptionist for lawyers that runs legal intake, books consultations, and answers every call 24/7.
No credit card required
Upfirst was built by an experienced team of engineersWe're based in the U.S. Our founding team built SimpleTexting, which was acquired by the publicly traded company Sinch. and an attorneyOur CEO, Gene Sigalov, is an attorney in NY, NJ, and FL. who was tired of overpaying for his answering service.
Your AI receptionist runs your legal intake questions, then sends you the details by email or text.
Upfirst checks your calendar while the caller is on the line and books an open time.
Your multilingual AI receptionist answers in English, Spanish, and 35+ other languages, and switches when a caller does.
Your receptionist tells you who's calling and why, so you can decide whether to take it.
Intake forms, directions, or a payment link, sent by text while the caller is still on the line.
Returning clients are greeted by name and never have to repeat their story.

AI receptionist for every practice area
Upfirst follows your intake questions and rules, whatever kind of law you practice.
Upfirst works with your phone system, calendar, and case management software. Tell us what you need, and we'll build it for you.
Works with any phone system
Transfer urgent calls to your team
Connect to your calendar
Custom integrations with practice management systems
Have a question that isn't answered here? Get in touch with our team.
Upfirst's plans are based on the number of calls each month, not minutes: 30 calls for $24.95, 90 calls for $59.95, 300 calls for $159.95, and 600 calls for $299. If you go over your plan, you pay per call. Spam and sales calls never count toward your total. If your firm needs more, we'll build a custom plan.
There are no time limits. Unlike an automated legal answering service that bills by the minute, Upfirst's pricing is based on the number of calls, not how long each call takes. Spam calls and hang-ups under 15 seconds don't count toward your plan.
Yes. Upfirst works with Clio Manage, Google Calendar, Outlook, Acuity Scheduling, and Calendly. Your receptionist checks your availability in real time and books consultations straight onto your calendar. You decide who can book: many attorneys let only potential new clients book directly, and have current clients leave a message instead.
Yes. Talk to our team about connecting Clio, Lawmatics, MyCase, or the system your firm uses. Through a custom integration or Zapier, we can log calls and new leads in most practice management systems.
Calls are encrypted in transit and at rest. Your data is stored only in the U.S., and our AI providers keep no copies under zero data retention agreements. Our Terms of Service bind us to keep your client information confidential, and we never sell it or use it to train AI models. In the event of a breach or a subpoena for your data, we'll notify you, and you can export or delete your records at any time.
Yes. Many firms are set up in under 30 minutes without any help, and everyone gets ongoing live support and a free 30-minute onboarding call. Larger firms that need a more complex setup with custom integrations may need to be on a paid plan first. Your first consultation with our team is free.
You decide what your legal AI receptionist does. It can politely explain that you can't help, or collect the caller's information in case you'd like to refer them elsewhere.
As an AI receptionist for lawyers, Upfirst answers every call at once. Whether two people call or twenty, no one waits on hold or hears a busy signal.
An AI receptionist for attorneys has to know its limits, and yours will not give legal advice. It takes messages, schedules appointments, transfers calls, qualifies leads, and handles everything else you'd expect from a front desk, and it is designed from the ground up to never give legal advice.
Yes. Upfirst was founded by an attorney, Gene Sigalov, who built it for his own practice after struggling with the cost and inconsistency of traditional answering services. Gene also founded SimpleTexting, which was acquired by Sinch, a publicly traded company. Today, Upfirst is the AI virtual receptionist for law firms across the U.S.