Upfirst is an affordable virtual receptionist service that makes it easy to always be there for your customers.

The affordable virtual receptionist for small business
A virtual receptionist is your always-on digital front desk. Our AI-powered solution handles calls with a warm, human-like touch - even when you're closed. It's more than just answering phones; it's a comprehensive service tailored to your business needs.
With Upfirst's virtual receptionist service, you can customize greetings, call handling, and responses to match your brand voice. From scheduling appointments to answering FAQs, your virtual receptionist for small business does it all. It's like having a skilled, tireless assistant who's always ready to provide seamless support to your callers.
Whether you're a startup or an established company, our affordable virtual receptionist adapts to your unique requirements. It's a cost-effective way to ensure professional, consistent communication with your clients, 24/7.
Discover how our virtual reception service can elevate your business communication.
Why send your potential customers to voicemail? It's impersonal, and frustrating for callers. With our virtual receptionist service, every caller gets a warm, polished greeting tailored to your brand. It's a win for everybody. Customers get help right away and you answer every call, leading to more opportunities.

Your AI virtual receptionist never sleeps, so your business is always on and ready to help customers, schedule appointments, qualify leads, and more.

Hiring in-house receptionists can quickly drive up costs, especially if you are a small business. With our virtual receptionist service, you can flex all the same benefits as a team of professional, friendly receptionists at an affordable rate.

Need a receptionist to take messages? Forward calls when appropriate? Schedule appointments? It's completely up to you. Program your receptionist answering service to welcome, respond, and route calls your way.

While we're answering phones around the clock - bringing in more clients and answering FAQs - you free up yourself and your team to focus on core business tasks.

Our virtual receptionist small business solution grows with you, adapting to your changing needs.

Quick, easy setup
Getting our system set up is designed to be quick and easy, ensuring you're up and running in no time.
Create your Upfirst account in minutes. It's free to try for 14 days with no credit card required, so you can fully test it out risk-free. Add basic details about your business, choose your AI's voice, customize how it greets your callers, pick its phone number, and your ready to go.
Next, you'll add commonly asked questions about your business. Input information about your services, products, and common customer inquiries. What types of callers and inquiries do you mostly receive? Tell your AI in the Knowledge base and give it instructions on how to handle these types of calls.
After you've input your business information and protocols, start making a few test calls to see how your agent handles calls. Keep refining until you are satisfied with the set up.
Once you're happy with the setup, it's time to go live! Simply forward calls from your existing business line or use your new number directly. You can choose to forward all calls no matter what, just the ones you miss, or only after-hours calls to your new AI phone answering service. The 24/7 virtual receptionist makes sure you never miss an opportunity, even outside business hours.
Whether you need to pass a lead to Zoho or schedule an appointment in Calendly, you can use Zapier to pass caller info from Upfirst to any app.


Who we serve
Our virtual receptionists have the power to make an impact for a full spectrum of industries. From legal teams to plumbing experts, Upfirst can be the answer for all types of businesses.




Have a question about our virtual receptionist service that isn't answered here? Get in touch with our team.
How will I be notified about incoming calls?
You will receive call summaries through email or SMS right after each interaction. Notifications include caller details, conversation notes, and any actions your virtual receptionist completed.
Can Upfirst help with scheduling appointments?
Yes, the virtual receptionist can schedule appointments for you. It connects directly to Google Calendar and Outlook, can send callers a link to your booking page, or collect their information so you can confirm the appointment later.
How much does a virtual receptionist service cost?
Our virtual receptionist pricing is simple and flexible, with no setup fees and no long term contracts. You can start with a 14 day free trial to test the service. Plans begin at $24.95 per month for 30 calls, $59.95 per month for 90 calls, $159.95 per month for 300 calls, and $299 per month for 600 calls. This gives small businesses and growing teams an affordable way to manage customer calls without hiring in-house support.
Can the virtual receptionist transfer calls to me or someone on my team?
Upfirst can perform live call transfers to your preferred number or team members when you want a call to be handled directly. You can set these transfer rules in your settings.
Is the virtual receptionist customizable to my business needs?
You can customize call flows, business info, scripts, questions, routing rules, availability windows, appointment preferences, and CRM connections with Zapier. This makes the virtual receptionist feel like part of your team.
Is it possible to scale the service as my business grows?
Yes, you can move to a larger call plan at any time. Upfirst is designed to handle high call volumes and can grow with your business without changing your workflows.
Does Upfirst support English, Spanish, and other languages?
Upfirst speaks over 30 languages and can switch languages automatically if the caller starts in another language. You can also receive call transcripts translated into your preferred language.
Is Upfirst able to follow specific instructions?
Yes, you can give Upfirst detailed directions on how to handle callers. It can greet customers using your preferred script, ask required questions, gather details, route calls to different team members, and follow business specific processes.
Do you charge for spam calls or robocalls?
No, we don't charge you for spam calls, robocalls, quick hangups, or any calls that last less than 15 seconds. Our virtual receptionist service automatically filters out these interruptions so you only pay for legitimate customer conversations that matter to your business.
Can I use your virtual receptionist only during certain hours?
Yes, you can set up your answering service to handle calls only after hours, during lunch breaks, or whenever your team is unavailable. Many businesses use Upfirst as an overflow receptionist to catch calls when their in-house staff is busy or during peak call times. Many users also use us as an after-hours virtual receptionist only. You have complete control over when the virtual receptionist answers and when calls go directly to your team.
Is it possible to change the voice of my AI receptionist?
Absolutely. You can choose from multiple voice options to find the one that best represents your brand. Whether you prefer a friendly and warm tone or something more professional and direct, our virtual receptionist service lets you customize the voice to match how you want your business to sound to callers. You can pick the right voice from our library of realistic human voices.
Stop letting opportunities go to voicemail — get a virtual answering service that picks up the phone for you and answers every call. Get started for free today!
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