Call routing service
Keep your customers happy, earn more business, and quickly route calls to the right person with our call routing service for small business.
Try for freeBusiness call routing
Great businesses answer their customers and provide quick assistance. It’s how you build long-lasting customer loyalty and convert new leads into paying customers. But all too often, callers are left on hold for what seems like forever, waiting to be connected to someone who can answer one simple question, leading to frustrated customers and lost business. Sound familiar?
Instead of losing your customers to lengthy hold times and impersonal voicemail tones, imagine having an incredibly affordable virtual receptionist or auto-attendant who can help book appointments, capture leads, answer FAQs, and direct calls to the right person around the clock – that’s Upfirst. Get ready to cut out wait times, reduce frustrated callers, and build a more efficient phone system.
Discover the difference our call routing service can make for your business.
Nothing says “we value your business” quite like a prompt, friendly greeting. Whether you’re a solopreneur, a growing startup, or an established small business, you can’t afford to let a call go to business voicemail.
With our call routing service, you always have a virtual receptionist ready to answer, even if you’re meeting a client or running errands. This means you can welcome each caller in a professional manner and confidently capture every potential lead.
Sometimes you need immediate flexibility—like routing incoming phone calls to your personal cell phone when you step out of the office or dividing calls among different departments.
Our call routing systems for small business make it simple to switch call destinations on the fly. Heading into a meeting? Let our receptionists book appointments and gather important lead info, or route calls to someone covering for you. On the road? Forward calls to your mobile phone. You have total control, so you can handle your day without worrying about missing an important call.
While voicemail can be helpful, it often means longer response times—or worse, no response at all if you overlook the message. With an automated phone routing service, your callers experience minimal wait times and fewer dead ends. They’re assisted by our knowledgeable virtual receptionist, or directed to the right extension or team member instantly, avoiding frustration and reducing the risk of going to a competitor.
Manually forwarding calls or having employees constantly pick up and transfer callers wastes valuable time. That lost time could be spent building relationships, closing sales, or focusing on other important tasks. Our automated call routing solution eliminates many of these manual steps. This means faster communication, less confusion, and a better experience for your staff and your callers.
From personalizing the AI greeting to setting custom routing rules based on time of day, you have full control. Do you want bilingual greetings for your customers? Need different routing flows for after-hours, weekends, or seasonal promotions? Do you want us to book new appointments for you, or simply act as an auto-attendant that'll route calls immediately to the right person? It’s all possible with our dashboard. Make changes instantly and ensure your phone routing service always aligns with your current business goals.
Hiring full-time receptionists can be expensive, especially if you’re a small business operating on a tight budget. Our call routing system functions like an in-house receptionist minus the overhead costs of salary, benefits, or training. You get the human-like warmth of a friendly greeting paired with virtual call routing that helps customers get connected quickly. It’s a win-win that keeps your bottom line healthy while offering exceptional customer service.
quick, easy setup
In just a few minutes, you can set up an affordable auto-attendant who is ready to help your customers, book appointments, and quickly route calls to the right people.
Get started by signing up for an account. Use your existing business phone number or pick a new local one to give your brand a polished image. If you need a toll-free 800 number, we have those available too. Within minutes, you’ll have a phone routing service that’s ready to configure.
Next, set up your greeting to reflect your unique brand personality. Choose the AI’s voice—warm, energetic, or straightforward—and provide the necessary details on how you want calls to be handled. You can program responses for common questions, specify business hours, and add custom call routing settings for different team members. We encourage you to make a few test calls until you’re satisfied with the caller experience and call routing rules.
Once you’ve tested your setup, simply click “Activate.” Your AI receptionist is now live and ready to handle incoming calls. Every time your phone rings, callers will be greeted professionally, directed to the right resource, and given the option to leave a message or schedule an appointment. It's all up to you and what you want set up.
You can relax knowing that this call routing service is working tirelessly behind the scenes.
Small business call routing
Our phone routing service isn’t limited to any one industry. Take a look at just a few popular industries that use our service:
Easily gather new client details with our law firm answering service. Urgent calls get routed to the right attorney without delay, and bilingual support ensures you can serve clients from diverse backgrounds.
Capture leads the moment they call—no more lost opportunities. Our service can schedule showings, confirm appointments, and distribute inquiries among agents to keep your pipeline flowing smoothly for your real estate business.
Route emergency repair requests straight to on-call technicians and let less-urgent queries go to voicemail for easy follow-up. From plumbers to electricians, anyone can benefit from fast, efficient call handling.
Have a question about Upfirst's call routing service that isn't answered here? Get in touch with our team.
Can I configure my preferences for phone call routing?
Absolutely. You have a user-friendly dashboard where you can adjust call flows, greeting messages, business hours, language preferences, and more. It’s your system that you can make work best for you.
What is the difference between call forwarding and call routing?
Call forwarding is a single-step process: you forward a call from one number to another. Call routing, on the other hand, can involve multiple rules—like greeting callers, gathering information, and then directing them to multiple different people or departments. It’s a more advanced, flexible, and customizable option.
How does your call routing service work?
Our service uses AI-driven technology to answer incoming calls, greet callers in your preferred style, and follow a customized flow. It can offer information, schedule appointments, take messages, or forward calls directly to the right individual or department.
Can I receive call updates in my email or text?
Yes, you can opt to receive notifications via SMS or email any time a call is answered, a message is left, or an appointment is scheduled. You’ll never be out of the loop.
Can your service integrate with my software tools?
We provide a range of integrations that let you sync caller data, schedule appointments on your existing calendar apps, or log details into your CRM system. You can also connect to 1,000+ apps by integrating Upfirst with Zapier.
Can it handle multiple calls at the same time?
Yes, our system is designed to handle concurrent calls without bottlenecks. You won’t need to worry about busy signals or callers hearing an endless ring tone.
Why is this service better than a traditional voicemail?
A traditional voicemail simply records messages. Our call routing service goes a step further by greeting callers, offering them different options, and routing them to the correct resource. It reduces long holds, saves time, and boosts customer satisfaction.
How much does your telephone routing system cost?
Pricing with Upfirst starts at $24.95 per month, making it an affordable solution for call routing and answering needs. We have tiered plans based on your call volume, making it easy to scale up and down as you need.
How much money will I save compared to hiring in-house staff?
On average, businesses using our service save thousands of dollars each year compared to employing dedicated receptionists. Not only do you cut down on salaries and benefits, but you also save on office space, equipment, and training costs.
To put it into perspective, the average salary of a full-time receptionist is $36,000 per year, and likely works certain hours only. Our AI receptionist service starts at $24.95 per month and works around the clock, including weekends, holidays, and after-hours.
Stop losing opportunities to missed calls and start serving your customers more efficiently and earning more business. Get started with a free trial today!
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