Privacy Policy

Effective Date: December 10th, 2024

Introduction

Upfirst Inc. (“Upfirst,” “we,” “us,” or “our“) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered virtual receptionist service and related offerings (collectively, the “Service“). By accessing or using the Service, you agree to this Privacy Policy and our Terms of Service.

If you have questions about this Privacy Policy or our data practices, please contact us at legal@upfirst.ai .

1. Information We Collect

We collect information about you to provide and improve the Service, communicate with you, and comply with legal obligations. The types of information we collect may include:

1.1 Information You Provide Directly

• Account Information: When you create an account or register for the Service, we may collect your name, email address, phone number, billing details, and other contact information.
• User Content: We collect information you submit through the Service, such as call recordings, transcripts, messages, scheduling details, notes, or other communications provided to or generated by the Service.

1.2 Information Collected Automatically

• Usage Data: We may collect information about your interactions with the Service, including call duration, frequency of use, visited pages, and scheduling activity.
• Device Data: We may collect details about the devices you use to access the Service, including IP addresses, browser types, device identifiers, and operating systems.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to improve and customize the Service, remember user preferences, and understand usage patterns. You may adjust your browser settings to refuse some cookies, but doing so may affect certain features of the Service.

1.3 Information from Third Parties

• Integrated Services: If you connect the Service to third-party platforms or applications (e.g., calendars, CRMs), we may receive information from those third parties as permitted by their privacy policies.
• Business Partners and Affiliates: We may receive information from our affiliates, service providers, or other business partners that support our operations.

2. How We Use Your Information

We use the information we collect to:

• Provide and Maintain the Service: Operate, secure, and improve the Service, process transactions, authenticate users, schedule calls, manage user content, and provide customer support.
• Communicate with You: Send updates, respond to inquiries, and provide support messages or information about new features and offerings.
• Personalize Your Experience: Tailor the Service to your preferences and usage.
• Analytics and Research: Analyze usage trends, diagnose technical issues, and improve the Service’s performance, security, and reliability.
• Enforce Terms and Policies: Enforce our Terms of Service, detect and prevent fraudulent, unauthorized, or illegal activities, and ensure compliance with relevant laws.
• Legal Compliance: Comply with legal obligations, respond to lawful requests from authorities, and protect our rights, users, and third parties.

3. How We Share Your Information

We may share your information under the following circumstances:

• Service Providers: With third-party vendors or contractors who assist with payment processing, data analytics, hosting, customer support, marketing, or other services on our behalf.
• Affiliates and Partners: With our affiliates or trusted business partners in connection with joint services, mergers, acquisitions, or other business transactions.
• Legal and Safety Obligations: With law enforcement, government authorities, or other relevant third parties as required by law, court order, legal process, or to protect the rights, safety, and property of Upfirst, our users, or the public.
• With Your Consent: For any other purpose disclosed to you at the time we collect your information, provided we have your consent.

SMS Consent Protection
‍All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Data Security

We employ reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, theft, and misuse. However, no security measures are completely infallible, and we cannot guarantee absolute security.

5. Data Retention

We retain information for as long as necessary to provide the Service, fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the nature of the information and applicable laws.

6. Your Rights and Choices

• Access and Update: You may access and update your account information at any time through the Service.
• Opt-Out of Marketing: You can opt out of promotional communications by following the unsubscribe instructions in our messages or contacting us at legal@upfirst.ai .
• Cookies and Tracking: You can adjust your browser settings to manage cookies. Disabling cookies may affect some functionalities of the Service.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. By using the Service, you consent to the transfer of information to countries where data protection laws may differ from those of your country of residence.

8. Children’s Privacy

The Service is not intended for individuals under 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a minor, we will delete it promptly.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy and update the “Effective Date.” Your continued use of the Service after the changes become effective indicates your acceptance of the updated Privacy Policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Upfirst Inc.
Email: legal@upfirst.ai