AI that answers the phone while you run your small business
Upfirst is the AI answering service that handles your calls exactly how you'd want a human to, at a fraction of the cost.
Try for free
Collect leads
Train your AI agent to ask the right questions and gather crucial details.
Forward calls
Route important callers directly to you. No hassle, no missed opportunities.
Take messages
Get the essential details you need to follow up delivered to your inbox.
Why should you use Upfirst?
Why small businesses love Upfirst’s AI answering service
No more hold music, missed calls, or frustrated customers. Upfirst makes your life easier and your customers happier.




Hear our AI ANSWERING SERVICE IN ACTION
If people call your business, you need Upfirst
How does it work?
Set up your first AI answering service in minutes

Pick a number or connect yours
Forward your phone calls to Upfirst or select a new number with your area code.

Customize your agent
Add details about your business, write a custom greeting, and set call handling preferences.

Set your answering service live
Sit back and let Upfirst answer for you. Enjoy easy-to-skim summaries and happy customers.
Why did we build upfirst?
A phone call is a first impression. No one likes being sent to voicemail — but hiring full-time staff just to run the phones is expensive. For small businesses, it’s just not an option.
That's why we created Upfirst: to make it easy for companies of any size to deliver great customer experiences using AI.
With Upfirst, every call is answered, every lead is captured, and every customer feels valued.
Get started for free
Create and test your virtual receptionist for free. When you’re ready to answer calls, plans start at just $24.95/mo.
Try for free