Integration

Hubspot + Upfirst integration

Automatically log calls, qualify leads, and update Hubspot CRM after every call by connecting Upfirst’s AI answering service via Zapier

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If you’re searching for a Help Scout answering service integration, you’re not alone. Many small business owners—especially those in law firms, property management, and financial services—use Help Scout to manage customer conversations and Upfirst to handle phone calls with an AI virtual receptionist. Connecting these tools via Zapier can save you time, improve customer experience, and ensure that no important call details slip through the cracks. Here’s what you need to know.

What is Help Scout?

Help Scout is a user-friendly help desk and shared inbox designed for small to midsize businesses that want to deliver excellent customer service. It lets your team manage email, phone, and chat conversations in one place, track customer information, and keep detailed records of every interaction. Whether you’re a law office handling client inquiries or a property manager fielding tenant calls, Help Scout makes it easy to stay organized and responsive.

What can you do with Help Scout and Upfirst’s AI answering service?

With a Help Scout answering service integration, you can automatically send information from calls handled by Upfirst’s AI receptionist straight into your Help Scout account. This isn’t just about saving time—it’s about making sure your team can follow up faster, never miss a lead, and deliver a seamless experience for your customers.

Here are four practical workflow examples:

1. Instantly create new tickets for every phone call

How it works: Every time Upfirst completes a call, Zapier automatically creates a new conversation (ticket) in Help Scout. The ticket includes the call summary, transcript, and any custom information you’ve asked your agent to collect (like caller name, reason for calling, or property address).

Why you’d want this: No more transcribing voicemails or searching for sticky notes. Your team can jump straight into Help Scout, see all the details, and reply quickly—perfect for law firms or property managers who need a clear audit trail.

2. Qualify leads and route urgent calls automatically

How it works: Upfirst’s AI receptionist asks custom screening questions (like “Is this an urgent legal matter?” or “Are you a current tenant?”). In Zapier, you can add filters so only urgent or qualified calls generate a Help Scout ticket or trigger a notification to your team.

Why you’d want this: Focus your team on high-priority cases or emergencies. For example, only escalate after-hours emergencies to your on-call property manager, while routine requests are queued for the next business day.

3. Update or create customer records with details from calls

How it works: When a call comes in, Zapier can search Help Scout for an existing customer using the caller’s phone number or email. If the customer exists, it updates their record with new details (like a new address or legal case info). If not, it creates a new customer automatically.

Why you’d want this: Keep your customer database clean and up-to-date without manual data entry. This is especially valuable for financial services or legal practices that rely on accurate records.

4. Add call notes and summaries to ongoing conversations

How it works: If a current customer calls in, the integration can find their existing conversation in Help Scout and add a note with the call’s summary and transcript.

Why you’d want this: Keep all customer interactions in one place so your team can see the full picture. Ideal for service-based businesses where context matters—like tracking ongoing legal cases or property maintenance issues.

What actions can you trigger in Help Scout after our virtual receptionist answers a call?

After Upfirst completes a call, you can automate these actions in Help Scout using Zapier:

  • Add note: Attach a note to an existing conversation (great for logging call details)
  • Create conversation: Open a new ticket for each call
  • Create customer: Add a new customer to your Help Scout database
  • Update customer properties: Refresh customer info when something changes
  • Find customer: Look up customers by phone number, email, or other criteria
  • Find user: Search for a Help Scout user (like a team member)
  • Get day report: Pull a daily report of your Help Scout activity

These options let you design the perfect workflow for your business.

How to connect Help Scout to Upfirst

Getting started with a Help Scout virtual receptionist integration is easier than you might think. Here’s a simple step-by-step:

  1. Sign up for Zapier (if you haven’t already).
  2. Create a new Zap in your Zapier dashboard.
  3. Set Upfirst as your trigger app.
    • Choose “Call Completed” as the trigger event.
    • Connect your Upfirst account.
    • Test the trigger to pull in recent call data.
  4. Set Help Scout as your action app.
    • Pick the action you want (like “Create Conversation” or “Add Note”).
    • Connect your Help Scout account.
    • Map fields from the Upfirst call (like caller name, summary, or custom questions) to the corresponding Help Scout fields.
  5. Add filters or conditions (optional).
    • For example, only create a ticket if the call was marked urgent, or if the caller’s answer to a specific question matches your criteria.
  6. Test your Zap.
    • Zapier will walk you through a test to make sure info flows from Upfirst to Help Scout as expected.
  7. Turn on your Zap.
    • You’re done! Now every completed Upfirst call will trigger the workflow you designed in Help Scout.

Tip: You can create multiple Zaps for different scenarios—like one for new leads, one for after-hours emergencies, and one for general inquiries.

Connecting Help Scout to Upfirst means fewer missed details, less manual data entry, and faster follow-ups for your clients and customers. That’s why so many small businesses are choosing a Help Scout answering service integration to level up their operations.