Integration

Google Contacts + Upfirst integration

Automatically create, update, and organize Google Contacts with caller info from Upfirst's AI answering service via Zapier integration

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Looking for a simple way to connect Google Contacts with your AI answering service? You’re in the right place. This guide explains exactly how the Google Contacts answering service integration works with Upfirst, what you can automate, and how it can streamline your workflow—especially if you run a real estate agency, law firm, or property management company.

What is Google Contacts?

Google Contacts is Google’s contact management tool, built right into Gmail and Google Workspace. It helps you organize, store, and update all your business contacts in one place. You can add phone numbers, emails, notes, and even group your contacts for easy follow-up. If you’re tracking leads, clients, or vendors, Google Contacts is a lightweight, cloud-based solution that keeps everyone’s info up to date and accessible from anywhere.

What can you do with Google Contacts and Upfirst’s AI answering service?

The Google Contacts answering service integration with Upfirst unlocks powerful automations that save you hours and make sure no potential client slips through the cracks. Here are some practical examples:

1. Instantly add new leads to Google Contacts after every call

How it works:
When your Upfirst AI receptionist answers a call, it can ask for the caller’s name, phone, email, and any other info you need. As soon as the call ends, Zapier takes all those details and creates a brand-new contact in Google Contacts.

Why you want this:
If you run a real estate office or law firm, you never want to miss a hot lead just because you forgot to update your contact list. This workflow ensures every caller—whether it’s a new client inquiry or a tenant with a maintenance request—gets captured instantly and accurately.

2. Automatically update existing contacts with new info from calls

How it works:
Let’s say a returning client calls, but their phone number or email has changed. Upfirst collects their updated details during the call. Zapier checks if this person is already in Google Contacts and updates their record with the new info.

Why you want this:
Keeping contact information current is key, especially in property management or legal services where you need to reach clients quickly. Automating updates means no more manual data entry and fewer bounced emails or missed follow-ups.

3. Organize contacts into groups based on call details

How it works:
You can set up Upfirst to ask callers what type of service they need (“Are you a buyer, seller, or renter?”). When the call ends, Zapier adds the contact to a specific group or label in Google Contacts (e.g., “Potential Buyers,” “Current Tenants,” “Legal Consultations”).

Why you want this:
For small businesses, segmenting contacts saves you time and helps you prioritize follow-ups. Realtors can quickly email all buyers about new listings; property managers can notify tenants of policy changes.

4. Qualify leads and only add high-priority contacts

How it works:
Use Zapier’s Filters to analyze call summaries and custom fields collected by Upfirst. For example, only add contacts to Google Contacts if the caller is interested in a premium service or meets certain criteria (like “budget over $500,000”).

Why you want this:
You avoid cluttering your contact list with unqualified leads, saving time and focusing your team’s energy on real opportunities.

What actions can you trigger in Google Contacts after our virtual receptionist answers a call?

With the Google Contacts virtual receptionist integration, you can automatically:

  • Create a new contact with caller details collected by Upfirst
  • Add an existing contact to a group or label (e.g., “Leads,” “Clients,” “Vendors”)
  • Add or update contacts (update info if the contact already exists, or create a new one)

These actions run right after every call completed by Upfirst, based on the data your AI receptionist collects.

How to connect Google Contacts to Upfirst

Ready to set up the Google Contacts answering service integration? Here’s how to do it step by step:

  1. Sign in to Zapier
    If you don’t already have an account, you’ll need to create one at Zapier.com.
  2. Connect Upfirst to Zapier
    • In Zapier, click “Create Zap.”
    • Choose Upfirst as your trigger app.
    • For the trigger event, select “Call Completed.”
  3. Connect your Google Contacts account
    • For the action app, search for and select “Google Contacts.”
    • Choose the action you want: “Create Contact,” “Add or Update Contact,” or “Add Contact to Group.”
    • Zapier will prompt you to log in to your Google account and grant permission.
  4. Map your fields
    • Zapier will show you fields from Upfirst (like name, phone, email, and any custom questions you asked).
    • Match these to the correct fields in Google Contacts.
    • If you want to add contacts to specific groups/labels, map that as well.
  5. (Optional) Add filters or conditions
    • Want to only add contacts when the call summary mentions “new client” or when the budget is over a certain amount? Add a “Filter” step in Zapier before the Google Contacts action.
  6. Test your Zap and turn it on
    • Run a test to make sure info flows as expected.
    • Once you’re happy, turn your Zap on. Now, every call handled by your Upfirst AI receptionist will update Google Contacts automatically.

By using the Google Contacts answering service integration with Upfirst, you can automate contact management, save hours on manual entry, and ensure every lead or client is followed up—no technical expertise required. This is the fastest way to keep your client list organized and your business running smoothly.

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