Looking for a BigCommerce answering service integration that saves you time and delivers better customer experiences? You’re in the right place. Upfirst’s AI answering service connects to BigCommerce using Zapier, so you can automate repetitive admin work and focus on growing your ecommerce business. Below, we’ll walk you through what’s possible, how to set it up, and why hundreds of retailers use this integration to streamline operations.

What is BigCommerce?

BigCommerce is a leading ecommerce platform that helps small and medium-sized businesses build, run, and grow online stores. With powerful tools for product management, order processing, and customer engagement, BigCommerce makes it easy for retailers, boutiques, and specialty shops to sell online—no technical background required.

What can you do with BigCommerce and Upfirst’s AI answering service?

Connecting Upfirst’s AI answering service to BigCommerce via Zapier unlocks a range of practical automations that make your business more responsive and efficient. Here are some real-world examples of what you can automate:

1. Instantly create new customer records from phone calls

How it works: When someone calls your store and leaves their name, email, and other details (you choose which questions Upfirst asks), the AI logs all this information. As soon as the call ends, Upfirst’s Zapier integration triggers, and the caller’s info is automatically added as a new customer in BigCommerce.

Why this matters: No more double data entry or missed sales leads. For example, if you run a boutique or specialty shop, every phone inquiry can be captured as a potential customer, helping you follow up and close more sales.

2. Qualify leads and route urgent requests

How it works: Upfirst’s AI can analyze call transcripts and custom fields to identify urgent calls (like complaints or high-value inquiries). Using Zapier filters, you can set up automations to send instant email or Slack alerts for calls that mention “urgent,” “problem with order,” or similar keywords.

Why this matters: Respond faster to issues that could impact customer satisfaction or sales. For example, if a customer calls about a missing delivery, you’ll get notified immediately—no waiting for manual review.

3. Automatically create products based on supplier or drop-shipper calls

How it works: If Upfirst handles calls from suppliers or partners, you can set up your AI receptionist to collect product details during the call. Once the call wraps up, Zapier can automatically create a new product entry in your BigCommerce store using the captured info.

Why this matters: Streamlines adding new products for retailers who frequently get new stock or custom orders over the phone. This is especially helpful for small stores where you wear multiple hats and can’t afford to let new opportunities slip through the cracks.

4. Personalized follow-ups and record-keeping

How it works: After each call, Upfirst sends a call summary and full transcript to your email, CRM, or task manager. You can further automate sending thank-you emails, scheduling follow-up tasks, or tagging VIP customers.

Why this matters: Keeps your records up-to-date and ensures that every customer interaction is logged—essential for building long-term relationships and delivering personalized service.

What actions can you trigger in BigCommerce after our virtual receptionist answers a call?

With the BigCommerce answering service integration, you can automate:

• Create Customer: Add a new customer profile in BigCommerce using details collected during the call (name, email, phone, etc.).
• Create a Product: Add a new product to your store using information provided by the caller (great for supplier, drop-shipper, or custom order calls).

These automations ensure your store data is always current—no manual copying needed.

How to connect BigCommerce to Upfirst

Setting up your BigCommerce virtual receptionist integration only takes a few steps. Here’s how to do it using Zapier:

1. Sign up for Zapier (if you haven’t already).
2. Connect your Upfirst account to Zapier. Choose “Call Completed” as your trigger event.
3. Connect your BigCommerce account in Zapier.
4. Set up your action. Select either “Create Customer” or “Create a Product” as the action in BigCommerce.
5. Map your fields. Match the info collected by Upfirst (like name, email, custom questions) to the corresponding fields in BigCommerce.
6. Add filters or conditions. For example, only create a customer if the caller provided an email address, or only create a product if certain criteria are met.
7. Test your Zap. Run a test to make sure everything works as expected.
8. Turn on your Zap. Once you’re happy with how it works, enable your automation.

That’s it! You now have a BigCommerce answering service integration that automates manual work, helps you respond quickly, and delivers a better customer experience without extra admin headaches.

Ready to work smarter? With Upfirst and BigCommerce, your virtual receptionist can do more than answer calls—it can help you grow your business.

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