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The leading AI answering service for small business
Upfirst is the AI answering service that keeps your phone covered so you never miss a lead or leave a customer waiting.
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The smarter AI receptionist
Answer questions
Teach your AI receptionist the answers to common questions so customers aren't left waiting anymore.
Book appointments
Send callers a link to your calendar or just ask their preferred date and time. No more missed bookings.
Transfer calls
Need certain calls sent straight to you or a team member? Your AI receptionist can route calls to the right person.
Small business owners love our AI receptionist
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“On a typical morning, I have 25 patients and three surgeries before noon. Upfirst catches every call my front desk can not get to.”
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“The next human option was $400 a month and we are a nonprofit. Upfirst was service-focused rather than sales-focused, and they worked with our specific situation.”
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“My business was hurting because I could not answer the phone enough. Now Upfirst handles both divisions and I can focus on the actual work.”
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“The human answering service was more expensive, and was making mistakes. Upfirst was actually really easy to set up, and the information is always accurate.”
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“With a traditional call center, you never get the same person twice and they never learn your business. Upfirst's agent actually adapts to our customers and knows when a call needs to go to a human.”
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“We tested four different systems. Upfirst was the one that implemented all the pieces. It is really good at filtering spam, which is wonderful.”
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“The functionality just was not as good as Upfirst. So far Upfirst has worked really, really well in terms of actually answering questions for people.”
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“Our call center for leasing disappeared. Our dispatch for emergency maintenance disappeared. Upfirst took hold of my company, figured it out, and created an entire program around us.”
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“About 60% of my calls were spam. I tried over 40 AI answering services. Upfirst is the only one that sounds more like a real person than every other program out there.”
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“The intake and the action happen immediately now, as if we had a 24 hour receptionist. People call at night and get help instead of a voicemail.”
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“I was paying between $1,000 and $2,500 a month for an answering service. I gave Upfirst a chance, and I was surprised how easy it worked and how efficient it can be.”
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“In nine months, not a single legitimate client left a voicemail. I was losing as much as $10,000 a month in missed opportunities. Upfirst changed that completely.”
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“For just leaving a message with our old service, it could be a three minute interaction. Upfirst gave us the flexibility to handle calls the way our firm actually works.”
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“I serve a community that is extremely diverse. They do not speak English. Upfirst speaks their language and translates everything for me.”
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“I gave Upfirst a shot, tried it out, and absolutely love it. It fits with me like a glove. As long as I own this business I will be with Upfirst.”
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“We are not super techy people, so it was important to find something we could actually set up and use ourselves. Upfirst was very simple to use.”
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“In the service industry, if you don't answer the phone, the customer will go on to the next business. Now if I can't pick up, the AI assistant answers right away, so there's always somebody there.”
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“Now appointments get booked while I am in session. I do not have to dread voicemail at the end of the day.”
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“Our old answering service always had to hand callers off for any real question. Upfirst actually knows our products and can answer detailed questions on the spot.”
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“In sales, if you miss the call, they find somebody else. The first person they talk to gets the sale. Now we never miss one.”
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“People didn’t wait long enough to leave a voicemail, so we were missing those calls. Now, we don’t worry about missing calls or opportunities.”
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“We were getting a lot of calls after six o'clock and no one was answering them. Now every caller stays connected, even after hours.”
There are hundreds more stories like these. Start yours with a free 14-day trial.
Why Upfirst?
What makes our AI phone answering service different?
No hold music, missed calls, or frustrated customers. Upfirst makes your life easier and your customers happier.
Hear our AI receptionist in action
If people call your business, you need our AI answering service
- Law firms
- Real estate
- Accountants
- Restaurants
- Insurance
- Electricians
Voicemail
- Most people just hang up
- Leads move on to someone who answers
- Messages rarely include the details you need
- You waste time listening to them later
Old-school answering service
- Costs hundreds of dollars a month
- Inconsistent because staff changes all the time
- Knows very little about your business
- Pay extra for things like call transfers
Upfirst AI answering service
- Answers every call on the first ring
- Costs less than $25 a month
- Can learn anything about your business
- Always professional and polite
- Captures exactly the details you care about
- Speaks to callers and answers their questions
How does it work?
Set up your AI receptionist in minutes
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Pick a number or connect yours
Forward your phone calls to Upfirst or select a new number with your area code.
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Customize your receptionist
Add details about your business, write a custom greeting, and set call handling preferences.
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Set your answering service live
Sit back and let Upfirst answer for you. Enjoy easy-to-skim summaries and happy customers.
Why did we build Upfirst?
A phone call is a first impression. No one likes being sent to voicemail — but hiring full-time staff just to run the phones is expensive. For small businesses, it's just not an option.
That's why we created Upfirst: to make it easy for companies of any size to deliver great customer experiences using AI.
With Upfirst, every call is answered, every lead is captured, and every customer feels valued.