If you’ve ever tried CallRail, you know it’s a popular call tracking software for marketers. It helps connect calls to your campaigns, track conversions, and syncs everything with your analytics tools.
But the truth is, not every business needs all those bells and whistles.
Maybe you run a small business and just want to make sure every call gets answered, not manage a marketing agency with complex reporting needs. Or maybe you’re tired of paying for features you never use.
If that sounds familiar, it’s worth exploring some CallRail alternatives that better match your needs, whether that’s easier pricing, a simpler setup, or smarter automation.
Below, we’ve rounded up the 6 best CallRail alternatives for 2025, ranked by features, pricing, and how easy they are to use.
Why look for a CallRail alternative?
CallRail is a strong tool, but it’s not for everyone. Many businesses start out with CallRail for call tracking, and then realize they’re paying for features that just aren’t that important for their daily operations.
Here are some common reasons small businesses look for alternatives to CallRail:
- You don’t need advanced marketing analytics.
If you’re not running ad campaigns or tracking marketing ROI, CallRail’s analytics features can feel like too much. - You just want every call answered.
CallRail tracks calls, but it doesn’t answer them. For many small businesses, having a solution that ensures no customer gets sent to voicemail is more important. - You want something easier to set up.
CallRail’s dashboards and integrations are great for power users, but can be overwhelming if you just want to get started quickly. - You need better pricing for your business.
CallRail’s per-minute and per-feature pricing can add up fast. Some alternatives to CallRail offer flat, predictable pricing that’s easier for small businesses to manage.
Whether you’re running a marketing agency, a service business, or just want to stop missing calls, there are plenty of CallRail alternatives that might suit you better.
What to look for in a call tracking or call handling alternative
Before you dive into the list, take a moment to ask yourself: what do I really need?
If your main goal is marketing analytics, look for features like:
- Dynamic number insertion (DNI meaning having a unique number tied to a specific ad source)
- Multi-channel attribution
- CRM and Google Ads integrations
- Call recording and tagging
- Detailed reporting and insights
If your focus is better customer coverage, you’ll want:
- 24/7 call answering (human or AI)
- Smart call routing service
- Appointment scheduling
- Message taking and follow-ups
- Bilingual support
- Affordable, flat-rate pricing
Knowing which features matter most to you will help you find the best CallRail alternatives for your business.
Top 6 CallRail alternatives for 2025
Here are the best alternatives to CallRail based on features, usability, and price. We’ll start with the simplest and most budget-friendly options for small businesses.
1. Upfirst: Best for businesses that just need every call answered
Overview
Upfirst is an AI phone answering service designed for small businesses that care about picking up every call, not tracking complex marketing campaigns.
What makes Upfirst different from CallRail is that it doesn’t just track calls, it answers them. The AI receptionist greets your callers, handles common questions, books appointments, and routes calls to the right person, all day and night.
Best for:
Home service providers, clinics, real estate offices, or any small business that wants to sound professional without hiring a full-time receptionist.
Key features:
- 24/7 AI receptionist that answers and routes calls
- Smart scheduling integrations (Google, Outlook, and more)
- Answers FAQs, takes messages, and handles call transfers
- Multilingual support (English, Spanish, and 90+ languages)
- Customizable AI receptionist
- Simple, flat per-call pricing
Pricing:
Starts at $24.95/month for 30 calls, with larger bundles available.
Pros:
✅ Most affordable option on this list
✅ Fast and easy to set up
✅ Guarantees you never miss a call
Cons:
❌ Does not offer advanced marketing analytics or attribution reports
Why it’s a great alternative:
If you’re tired of complicated dashboards and just want a reliable way to answer every call, Upfirst is a perfect fit. It’s also a great add-on to your existing CRM or call tracking software if you still want to track analytics separately.
2. CallTrackingMetrics: Best overall call tracking platform
CallTrackingMetrics is one of the best CallRail alternatives for businesses that still need full-featured call tracking. It offers marketing attribution, automation, and detailed reporting, with flexible integrations with Google and Microsoft.
Best for:
Marketing agencies and teams who need advanced call automation and analytics.
Key features:
- Marketing attribution and automated workflows
- Dynamic number insertion (DNI)
- Conversation analytics and AI-driven transcriptions
- Integrations with HubSpot, Salesforce, Google Ads, and more
Pricing:
Starts around $65/month.
Pros:
✅ Highly customizable and scalable
✅ Perfect for tracking complex campaigns
Cons:
❌ Takes a bit more time to learn for small teams
3. WhatConverts: Best for SEO/PPC and ROI-focused marketers
WhatConverts does more than call tracking. It helps you see exactly which campaigns, keywords, and landing pages are generating leads and revenue.
Best for:
PPC and SEO professionals
Key features:
- Tracks conversions from calls, texts, forms, and chats
- CRM and advertising platform integrations
- Detailed lead source and campaign reporting
Pricing:
Starts at $30/month.
Pros:
✅ Excellent for ROI and conversion reporting
✅ User-friendly dashboards
Cons:
❌ Not focused on call answering or live call routing
4. Nimbata: Best for small businesses wanting simplicity
Nimbata is a great alternative to CallRail for small businesses that want call tracking that’s easy and affordable.
Best for:
Small businesses or marketing teams that want a simple, intuitive call tracking solution.
Key features:
- Dynamic call tracking numbers
- Call recordings and analytics
- CRM integrations
Pricing:
Starts at $39/month (but they also have a free entry plan for newbies).
Pros:
✅ Clean, easy-to-use interface
✅ Straightforward, transparent pricing
Cons:
❌ Automation features are limited
5. Invoca: Best for enterprise-grade AI call analytics
Invoca is a powerful alternative to CallRail for large companies that depend on phone calls from digital campaigns. It uses AI to analyze calls at scale and provide deep insights into customer intent.
Best for:
Large organizations with high call volumes and marketing teams.
Key features:
- AI-powered call intelligence
- Integrations with major CRMs and ad platforms
- Multi-location support
Pricing:
Custom pricing for enterprises.
Pros:
✅ Deep analytics and automation
✅ Enterprise-level support
Cons:
❌ Too complex (and expensive) for small teams
6. AvidTrak: Most affordable pay-as-you-go option
AvidTrak is a simple, budget-friendly call tracking solution that uses a pay-per-minute model. It’s a good CallRail alternative for businesses with lower call volumes.
Best for:
Small businesses that occasionally need call tracking without long-term contracts.
Key features:
- Pay-as-you-go pricing
- Keyword and campaign tracking
- IVR (interactive voice response) options
Pricing:
Starts at $15/month.
Pros:
✅ Very flexible pricing
✅ Transparent billing
Cons:
❌ Not ideal for businesses with lots of calls
CallRail alternatives comparison table
How to choose the right CallRail alternative
Picking the best CallRail alternative comes down to your business goals:
- If you only need reliable, 24/7 call answering:
Upfirst is the most affordable and user-friendly choice to make sure you never miss a call. - If you want advanced marketing analytics and automation:
CallTrackingMetrics or WhatConverts are the best CallRail alternatives for you. - If you just want simple call tracking and reporting:
Nimbata or AvidTrak are both strong options. - If you run a large enterprise:
Invoca offers unmatched scale and advanced AI analytics.
Final thoughts
CallRail is still one of the most popular call tracking tools out there, but it’s not the right fit for every small business.
No matter which CallRail alternative you choose, the right software can help your business stay more responsive, efficient, and connected to your customers.
FAQs
Is Upfirst a real alternative to CallRail?
Not exactly. If your main goal is to make sure every call is answered, not to manage marketing attribution, Upfirst is a great fit for small businesses who value responsiveness and great customer service.
Can I use Upfirst alongside CallRail?
Absolutely. Businesses can use Upfirst to answer inbound calls and CallRail (or other call tracking software) to gather marketing data.
What’s the cheapest CallRail alternative?
Upfirst starts at $24.95/month, making it one of the most affordable call handling solutions among CallRail alternatives.
Which tool is best for marketing agencies?
CallTrackingMetrics and WhatConverts are both strong options for agencies who need deep campaign analytics and integrations.
Nick Lau is a copywriter and content lead for Upfirst.ai. A self-starter at heart, he dove into marketing in 2015 by launching an e-commerce company, selling private-labeled products on Amazon and Shopify. When he’s not crafting copy, you might spot him on a winding road trip to the coasts or through forests, in search of unexplored places.
