Answers every call, 24/7
Your receptionist never sleeps and never takes a holiday. Set different rules for business hours, after hours, and weekends. Callers always reach a real voice instead of voicemail.
Upfirst is an AI receptionist that answers every call, sends texts, books appointments, and transfers the calls that matter. It works around the clock in 35+ languages.
No credit card required
Add your website and Upfirst automatically learns about your business. You customize all the details of how it handles your calls.
Tell Upfirst what your business does, how you want calls handled, and who to notify. You do not need any technical skills.
Step 01
Add your hours, services, and the questions customers ask. You can also import the details straight from your website.
Step 02
Choose what happens for each type of call. Send urgent calls to your cell, route billing questions to the office, and let the receptionist take a message when no one is free.
Step 03
Point your business number at Upfirst. We can answer all of your calls, or just overflow and after hours. You get a text and email after each one, so you know who called, what they needed, and whether it needs you.
Features
Upfirst is AI receptionist software, an artificial intelligence receptionist built for small businesses. Everything below is set up in minutes, with no contracts and no technical skills.
Small businesses run on Upfirst
It just fits with me like a glove. As long as I own this business, I will be with Upfirst.
Upfirst is affordable, easy to set up, and actually makes a difference.
Now the intake and the action happen immediately, as if we had a 24-hour receptionist.
I know that everything is getting answered. And in this business, it's huge.
Big companies have a front desk and a call center. Most small businesses have a phone in their pocket and a job to finish. An AI receptionist gives you the same coverage a virtual receptionist or front desk would, for a fraction of the cost of hiring one.
You are on a job, with a client, or driving. The phone still rings. When you miss a call, that customer is already dialing the next business. Upfirst picks up every time, so a missed call never turns into a lost job. After hours, it keeps working instead of sending callers to voicemail. See how the after-hours answering service covers your nights and weekends.
Callers ask about your hours, your prices, and whether you handle their problem. Upfirst answers from your knowledge base, then collects the caller's name, number, and reason for calling. Every call arrives as a clean lead by text and email, and works like a full answering service.
Your receptionist checks your calendar, offers open times, and books the appointment during the call. When a caller needs a person, it does a live transfer and tells you who is calling and why before you pick up. If you cannot take it, it goes back to taking a message.
Upfirst connects to your calendar, your CRM, and almost any app with an API. It can look up an order, check an account, or push a new lead while the caller is still on the line. Send call details to thousands of apps through Zapier, or wire up a direct connection with custom actions.
Have a question that is not covered here? Get in touch with our team.
It answers calls, sends texts, and schedules appointments. It remembers repeat callers, so they do not have to start over. It can also transfer calls live, including waterfall transfers that ring several people in order until someone picks up. Many businesses use it as their AI virtual receptionist . If you are comparing options, see our roundup of the best AI answering services .
It politely takes a message instead. You can also train your receptionist to transfer those calls to you or another team member, so the caller still gets help.
Most of them. We support attorneys, real estate, veterinarians, home services, funeral homes, and many more.
You start with a free 14-day trial, and we do not ask for a credit card, so there is nothing to auto-bill. After that, Upfirst charges by the number of calls, not by the minute. Our AI detects spam, and we never charge for spam or for calls under 15 seconds, like an accidental misdial. See pricing for plans, or read how AI receptionist cost compares to the alternatives.
Yes. It works with cell phones, landlines, and VoIP systems through call forwarding. We can also give you a phone number to use directly for incoming calls if you prefer.
Most businesses are up and running within 30 minutes. Upfirst scans your website to learn about your business automatically, and you can change any of the details yourself. If you would rather have help, we offer a free onboarding call.
Yes. We use the best text-to-speech technology with a range of voices , including different male and female options and a variety of accents.
You get an email and text as soon as the receptionist finishes the call. You can add multiple team members to receive call summaries, and every call includes the recording and a full transcript.