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Capture every call with an AI receptionist

Upfirst is an AI receptionist that answers every call, sends texts, books appointments, and transfers the calls that matter. It works around the clock in 35+ languages.

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An AI receptionist answering a call for a small business while the owner works.

See how easy it is to set up our AI phone receptionist

Add your website and Upfirst automatically learns about your business. You customize all the details of how it handles your calls.

Get started in 3 easy steps

Tell Upfirst what your business does, how you want calls handled, and who to notify. You do not need any technical skills.

  1. Step 01

    Tell it about your business

    Add your hours, services, and the questions customers ask. You can also import the details straight from your website.

    Step 1: tell it about your business when setting up an AI receptionist.
  2. Step 02

    Decide how calls get handled

    Choose what happens for each type of call. Send urgent calls to your cell, route billing questions to the office, and let the receptionist take a message when no one is free.

    Step 2: decide how calls get handled when setting up an AI receptionist.
  3. Step 03

    Forward your calls

    Point your business number at Upfirst. We can answer all of your calls, or just overflow and after hours. You get a text and email after each one, so you know who called, what they needed, and whether it needs you.

    Step 3: forward your calls when setting up an AI receptionist.

Features

What your AI receptionist software can do

Upfirst is AI receptionist software, an artificial intelligence receptionist built for small businesses. Everything below is set up in minutes, with no contracts and no technical skills.

  • Answers every call, 24/7

    Your receptionist never sleeps and never takes a holiday. Set different rules for business hours, after hours, and weekends. Callers always reach a real voice instead of voicemail.

  • Respond to common questions

    Train it on your hours, pricing, services, and policies. It answers callers' questions accurately from your knowledge base, and you can import everything from your website in one step.

  • Transfers calls

    Route calls by topic, person, or department. With a live transfer, Upfirst briefs you on who is calling and why before you accept. If no one picks up, it takes a message instead of dropping the caller.

  • Books appointments

    It views your calendar, suggests times, and books directly on the call. Works with Google Calendar, Outlook, Clio, Acuity, and Calendly, with caller details added to every event.

  • Connects to any app with an API

    Send call data to your CRM and other tools through Zapier, or use custom actions to connect any system with an API. Upfirst can look up and push information mid-call, so it does more than take a message.

  • Speaks 35+ languages

    Upfirst handles English, Spanish, and 35+ other languages on the same line. Callers hear a natural conversation in their own language, with no second phone number and no separate bilingual line required.

  • Remembers your callers

    Upfirst recognizes repeat callers and remembers details from past calls, so they never have to repeat themselves. It can greet them by name and pick up where the last conversation left off.

  • Captures leads and sends summaries

    Every call ends with a summary of who called and what they needed, sent by text and email. Collected names, numbers, and custom questions turn each call into a follow-up-ready lead.

  • Blocks spam calls

    Robocalls and sales calls get caught before they reach you, checked against a spam database and flagged by behavior on the call. Blocked calls and hang-ups are never billed.

Small businesses run on Upfirst

It just fits with me like a glove. As long as I own this business, I will be with Upfirst.

Rick Alleyne

Owner, A.R.E. Louisiana

An AI receptionist that helps small businesses compete

Big companies have a front desk and a call center. Most small businesses have a phone in their pocket and a job to finish. An AI receptionist gives you the same coverage a virtual receptionist or front desk would, for a fraction of the cost of hiring one.

Answer every call, even when you can't

You are on a job, with a client, or driving. The phone still rings. When you miss a call, that customer is already dialing the next business. Upfirst picks up every time, so a missed call never turns into a lost job. After hours, it keeps working instead of sending callers to voicemail. See how the after-hours answering service covers your nights and weekends.

A small business owner working while their AI receptionist answers a call and texts a summary.

Answer questions and capture every lead

Callers ask about your hours, your prices, and whether you handle their problem. Upfirst answers from your knowledge base, then collects the caller's name, number, and reason for calling. Every call arrives as a clean lead by text and email, and works like a full answering service.

A call summary showing a caller's question answered and their details captured as a new lead.

Book appointments and transfer the calls that matter

Your receptionist checks your calendar, offers open times, and books the appointment during the call. When a caller needs a person, it does a live transfer and tells you who is calling and why before you pick up. If you cannot take it, it goes back to taking a message.

An appointment being booked by the AI receptionist on a connected calendar.

Works with the tools you already use

Upfirst connects to your calendar, your CRM, and almost any app with an API. It can look up an order, check an account, or push a new lead while the caller is still on the line. Send call details to thousands of apps through Zapier, or wire up a direct connection with custom actions.

Upfirst connected to Square, HubSpot, MyCase, Lawmatics, Slack, Google Sheets, Zoho CRM, and Monday.

AI receptionist FAQs

Have a question that is not covered here? Get in touch with our team.

  • It answers calls, sends texts, and schedules appointments. It remembers repeat callers, so they do not have to start over. It can also transfer calls live, including waterfall transfers that ring several people in order until someone picks up. Many businesses use it as their AI virtual receptionist . If you are comparing options, see our roundup of the best AI answering services .

  • It politely takes a message instead. You can also train your receptionist to transfer those calls to you or another team member, so the caller still gets help.

  • Most of them. We support attorneys, real estate, veterinarians, home services, funeral homes, and many more.

  • You start with a free 14-day trial, and we do not ask for a credit card, so there is nothing to auto-bill. After that, Upfirst charges by the number of calls, not by the minute. Our AI detects spam, and we never charge for spam or for calls under 15 seconds, like an accidental misdial. See pricing for plans, or read how AI receptionist cost compares to the alternatives.

  • Yes. It works with cell phones, landlines, and VoIP systems through call forwarding. We can also give you a phone number to use directly for incoming calls if you prefer.

  • Most businesses are up and running within 30 minutes. Upfirst scans your website to learn about your business automatically, and you can change any of the details yourself. If you would rather have help, we offer a free onboarding call.

  • Yes. We use the best text-to-speech technology with a range of voices , including different male and female options and a variety of accents.

  • You get an email and text as soon as the receptionist finishes the call. You can add multiple team members to receive call summaries, and every call includes the recording and a full transcript.

Create your AI receptionist for free

Join the small businesses using Upfirst to answer every call, answer customer questions, book appointments, and route callers to the right place.

No credit card required