We tried the 11 best AI lead generation tools (2024)

Tired of chasing leads that never convert? AI lead generation tools can help your sales team focus on closing deals, not wasting time on unqualified leads. In this guide, we’ll rank and review the top AI tools out there and help you choose the perfect one for your business.

Benefits of Using AI Tools for Lead Generation

With AI, you can personalize your outreach to each lead, making it more relevant and engaging. AI can also analyze vast amounts of data to identify patterns and trends that will help you target the right leads.

Plus, AI can free up your team to focus on more strategic work by automating tasks like data entry and email campaigns. Now, you can prioritize your efforts on the most promising leads and increase your conversion rates.

AI tools can also provide valuable insights into your target audience, helping you better understand their needs and preferences. So, if you’re looking to boost your lead generation efforts, AI is definitely worth considering.

Best AI Lead Generation Tools of 2024

1. Upfirst

Upfirst is an AI-powered answering service specifically designed to help small businesses capture every potential lead that comes through the phone. It can be used to engage with leads and potential customers. It uses natural language processing to understand and respond to customer inquiries, making it easy for businesses to provide personalized and helpful support.

Features:

• Never miss another lead again. Upfirst answers every call, even after hours, so you capture every opportunity.
• Virtual receptionists record, transcribe, and summarize every message that comes through and sends it directly to your inbox.
• AI-powered agents ask customizable questions to determine lead intent and needs, so you can focus on the most promising prospects.
• Intelligently routes calls to the appropriate person or department based on caller responses, ensuring leads connect with the right team members.
• Gain valuable insights into your call volume, lead sources, and conversation trends, and use these analytics to optimize your lead generation strategy.

Plans Available and Pricing

PlanPriceTrialFreeBasic$29 per month

2. Copilot AI

Copilot AI excels at lead generation, particularly for businesses focused on LinkedIn for prospecting. Leverage their AI to identify high-value prospects, personalize outreach messages, and automate follow-ups.  

Features:

• Find the perfect leads based on specific criteria and industry.
• Seamlessly connect with leads across LinkedIn, email, and social media.
• Craft personalized messages at scale, increasing your response rates.
• Free up your time by automating follow-up sequences.
• Monitor your outreach performance and make data-driven decisions.

Plans Available and Pricing

PlanPriceSuitable ForStandard$234 per monthBest suited for sales pros and business owners seeking to kickstart their growth on LinkedIn.Scale$294 per monthBest for sales pros & business owners looking to enhance their customer acquisition on LinkedIn.

3. Albert  

Albert.ai provides a comprehensive AI marketing platform with lead generation features like audience targeting and campaign optimization. Albert helps you create targeted campaigns, personalize content, and optimize lead capture forms.  

Features:

• Identify your ideal customer profiles and reach them with laser focus.
• Generate personalized content that resonates with your audience.  
• Optimize your landing pages for maximum conversions.
• Prioritize your leads based on their likelihood to convert.
• Track your campaign performance and make adjustments in real time.

Plans Available and Pricing

Contact for a customized pricing plan.

4. Outreach

Outreach is a leader in sales automation and engagement, especially for outbound outreach. Their platform automates tasks, personalizes interactions, and tracks sales performance.  

Features:

• Craft personalized email sequences to nurture leads and drive conversions.
• Engage with leads across email, phone, and social media.
• Schedule appointments easily with automated scheduling tools.
• Track individual and team performance to identify areas for improvement.
• Integrates with popular CRMs and marketing automation tools.

Plans Available and Pricing

PlanPriceSuitable ForEngageRequest PricingUse Outreach’s sales engagement capabilities to manage and execute activities to drive efficiency and effectiveness in their roles.
Call (Voice package)Request PricingPurchase voice calling plans and phone numbers for our outbound motions with Call. Call packages purchased are applied to the organization and are usage/consumption-basedMeetRequest PricingHelp reps and managers gain access to Outreach’s AI-powered conversation intelligence solution, Kaia, for real-time assists, post-meeting insights, coaching, and rich signals embedded across the platform.DealRequest PricingGet a unified view of all deals to improve the ability to identify risk, understand pipeline movement, and move deals forward.ForecastRequest PricingAccess automated roll-ups and built-in scenario modeling to help teams forecast accurately and predictably deliver results.

5. Drift  

Drift excels at conversational marketing and lead capture through chatbots. Their platform allows you to engage with website visitors in real time, answer questions, and capture leads.  

Features:

• Create chatbots to answer common questions, qualify leads, and book appointments.
• Connect with website visitors in real time through chat and video calls.
• Capture leads with strategically placed forms throughout your website.
• Gain insights into website visitor behavior to optimize your lead capture strategy.
• Automate lead nurturing and marketing campaigns.  

Plans Available and Pricing

Contact Drift for pricing options.

6. Jasper  

This AI writing assistant goes beyond basic grammar checks. Jasper is fully capable of crafting compelling marketing copy, blog posts, social media content, and even website copy, all designed to grab attention and capture leads.

Features:

• Overcome writer’s block and generate fresh, engaging content ideas – from product descriptions to blog outlines.
• Create long-form content with ease, ensuring your content is informative and keeps readers hooked.
• Generate content that’s persuasive, informative, or even humorous, depending on your target audience.
• Incorporate SEO best practices to help your content get seen by the right people.
• Reach a wider audience with the ability to generate content in multiple languages.

Plans Available and Pricing

PlanPriceSuitable ForCreator$39 per month/seatPowerful AI features to create & improve your content everywhere you work online.Pro$59 per month/seatAdvanced AI features to create content for multiple brands & collaborate on campaigns.BusinessContact SalesPersonalized AI features with additional control, security, team training & tech support.

7. UseArtemis

UseArtemis is a powerful AI assistant by your side, crafting personalized emails and ensuring they land in the right inboxes. It specializes in AI-powered cold email outreach, helping you improve your personalization and deliverability rates.

Features:

• Craft personalized emails that resonate with your audience. UseArtemis helps you personalize greetings, content, and calls to action for maximum impact.
• Deliver your emails to real people, not spam traps. UseArtemis verifies email addresses to improve deliverability rates and avoid landing in the junk folder.
• Integrate social media outreach and personalize your approach across different channels.
• Track your email outreach performance with detailed analytics to see what’s working and what’s not.
• Connect with popular CRM and marketing automation tools, streamlining your workflow and maximizing your outreach impact.

Plans Available and Pricing

PlanPriceSuitable ForStarter$69 per month2500leads from LinkedinScale$159 per month5000leads from LinkedinAgency$399 per month100kleads from Linkedin

8. LeadIQ

This powerful tool excels at finding accurate contact information and enriching existing lead data so your outreach efforts are targeted and effective. With LeadIQ you get a complete picture of your leads, including verified email addresses, phone numbers, and social media profiles.

Features:

• Find new leads based on specific criteria like industry, job title, and company size.
• Verify your lead data is accurate with verified email addresses and phone numbers.
• Expand your existing lead data with additional information like social media profiles and firmographics.
• Prioritize your leads based on their likelihood to convert.
• Gain valuable insights into your lead data to optimize your outreach strategy.

Plans Available and Pricing

PlanPriceSuitable ForFree$0Get started with LeadIQ for free. Setup takes less than 5 minutes.Essential$36 per monthor small sales teams just starting out, looking to find prospect data.Pro$79 per monthFor growing sales teams focused on building pipeline with a smooth outbound prospecting process.EnterpriseContact SalesFor established sales teams looking to increase outbound activities and response rates without risking data hygiene.

9. Exceed AI  

Exceed AI is an innovative platform that uses AI-powered virtual assistants to handle the heavy lifting of qualifying and nurturing leads. A dedicated team of AI assistants is available to engage with your leads, answer questions, and move them through the sales funnel.

Features:

• Rely on dedicated AI assistants who can qualify leads, schedule appointments, and answer basic customer questions – freeing up your sales team to focus on closing deals.
• Use AI to personalize conversations and build rapport with leads so it can then adapt their communication style to suit each individual lead.
• Connect with leads on their preferred channels, whether it’s email, phone, or social media. Exceed AI ensures a seamless omnichannel experience for your leads.
• Automate lead nurturing campaigns, keeping your leads engaged and moving them closer to a conversion.
• Track metrics like response rates and conversion rates to identify areas for improvement.

Plans Available and Pricing

Contact the Exceed AI team for pricing information.

10. Smartreach.io

Cold email outreach can be a powerful tool, but it’s only effective if your emails land in inboxes and resonate with recipients. Smartreach.io is another strong option for cold email outreach automation, focusing on improving both deliverability and personalization.

Features:

• Go beyond basic mail merge. Smartreach allows you to personalize email greetings, content, and calls to action for maximum impact.
• Know your emails land in the inboxes they’re intended for with AI that optimizes email sending times, subject lines, and content to avoid spam filters.
• Integrate social media outreach and personalize your approach across different channels, not just email.
• Schedule automated follow-up emails to keep your leads engaged and nurture them toward a conversion.

Plans Available and Pricing

PlanPriceSuitable ForStarter$29 per monthPerfect for start-ups to launch cold email outreach with unlimited email accountsProfessional$59 per monthIdeal for businesses aiming to enhance outreach with high-volume, yet impactful cold emailsExpert$99 per monthApt for companies seeking to elevate their email outreach with extra prospect storage

11. Kartra

Looking for an all-in-one marketing platform that streamlines your lead generation efforts? Karta is a powerful platform that offers a suite of tools for lead capture, email marketing, and marketing automation.

Features:

• Design beautiful and high-converting lead capture forms to capture valuable leads from your website.
• Create compelling landing pages that convert visitors into leads. Kartra’s landing page builder makes it easy to design professional-looking pages without any coding knowledge.
• Automate your email marketing campaigns to nurture leads and drive conversions. Kartra allows you to create targeted email sequences based on lead behavior.
• Host and manage your video content within Kartra to integrate video marketing into your lead generation campaigns.
• Manage your online courses, memberships, and subscriptions within Kartra – a great option for businesses selling digital products or services.

Plans Available and Pricing

PlanPriceSuitable ForFree$0Test drive Kartra FREE for 30 days! Build your course, generate leads, engage with your audience and drive sales.Starter$99 per monthAccess the core features, including Kartra AI to easily launch your online business, and sell your expertise.Growth$189 per monthUnlock additional features, including Webinars, designed to connect with your audience and accelerate your growth.Professional$429 per monthEnable powerful tools for advanced marketing, including Funnel Analytics, and watch your business soar!

Choosing the Right AI Lead Generation Tool

With so many AI lead generation tools available, it’s important to consider your specific business needs and goals when making a decision. Make sure to factor in:

• What features are most important to your business? Is it lead scoring, personalization, or automation?
• What is your budget for an AI lead generation tool?
• How easy is the tool to set up and use?

Ready to improve your lead generation efforts? Be sure to check out Upfirst. This AI-powered answering service is a particularly valuable tool for businesses that rely heavily on phone leads and can capture and qualify leads, even when your team is unavailable.

FAQs about AI Lead Generation Tools

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